The Founder and her husband started New Direction Crafters to make rustic solid wooden signs for home décor and garden spaces. All of their work is handmade from repurposed and recycled wood. One of their greatest rewards is the "friendships they've developed with the shop owners who carry their products." New Directions Crafters shares 10% of their proceeds with New Direction Mustard Seed, a 501c3 organization providing assistance to single mothers and their children in the mountains of western NC. Great Job New Direction! It's great to be working with you.