Southport, CT

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Gells was started by the Perkins, a husband and wife team. It was their dream to start a business together. They chose to align their business with charitable “partners” that are close to their hearts. (That’s a great thing Gells, good job!).

Their mission is to deliver quality apparel that is eye catching, fun and impactful, with 5% of all sales donated to their partner charities. They like to say that they help you “feel good about your look.” The family’s beloved pet, Can Can, is the Gells mascot. Unfortunately, she lost her battle with canine cancer. Finding a cure for the terrible disease is one of their goals as a company. The family has welcomed a new puppy, Goose into the family.

Giving Back: 5% of all Gells sales goes to support their "partner" organizations:

Arthritis National Research Foundation
Blue Ocean Society
Breast Cancer Alliance
National Canine Cancer Foundation
Thanks USA

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